Living in American Falls, Idaho: What to Know Before You Move
Eastern Idaho · Idaho

Living in American Falls, Idaho
(2026 Complete Guide)

What Is Living in American Falls, Idaho Like?

Most people who drive through American Falls on I-86 see a small agricultural town flanked by a massive reservoir and keep going toward Pocatello. That's their mistake. American Falls is the county seat of Power County, sitting at 4,410 feet along the Snake River in southeastern Idaho, and the 87-square-mile American Falls Reservoir — Idaho's largest when full — defines the city as much as any highway or employer. Daily life here revolves around water access, wide-open land, and a commute corridor that puts Pocatello's hospital district, Idaho State University, and bigger-box retail roughly 25 minutes east on I-86. The city is small — just over 5,000 residents packed into 1.61 square miles — but it punches above its size in outdoor access and affordability.

The economic backbone runs on potatoes, literally. Lamb Weston, one of the world's largest frozen potato processors, anchors the local employer base and draws a steady workforce. Farming operations — potatoes, grains, and sugar beets — spread across Power County and support everything from equipment dealers to seasonal labor. The American Falls Joint School District, Power County government, and Bank of Commerce fill out the stable, public-sector side of the economy. The community skews young, with a median age of 32.5, and is genuinely diverse: roughly 48% Hispanic and 48% White, making it one of the more integrated small cities in Idaho. Families with school-age children make up a significant share of the population, and the American Falls Joint School District holds a B- rating, according to Niche.

Affordability is the headline. The cost-of-living index here sits at 84.2 — meaningfully below the U.S. average of 100 — which is reflected in home prices that remain well below what buyers face in Boise or even Twin Falls. For a deeper look at what those numbers mean month-to-month, the cost of living page breaks it all down. Day-to-day life involves a trade-off most newcomers accept quickly: you give up walkable urban amenities and gain direct access to one of Idaho's great recreational reservoirs, plus a pace of life that longer-established Idaho towns have largely traded away for growth.

Whether you're considering a move or just researching the area, the sections below break down American Falls's job market, daily rhythms, housing market, commute realities, and what weekends actually look like here.

American Falls scenery

American Falls at a Glance

5,011
Population
$36,000
Min. income to rent comfortably
$86,046
Min. income to buy a home
86°F
Avg. summer high
200
Sunny days per year
25 min
Avg. commute to Pocatello

Looking to buy in American Falls? Estimate your payment.

Enter your numbers to see an estimated monthly mortgage payment.

Loan amount
Principal & interest
Est. property taxes (~0.74% annual rate)
Est. homeowner's insurance
Est. total monthly

Estimate only. Excludes HOA fees and mortgage insurance. The interest rate above is a starting point, not a quoted rate — replace it with your own to see real numbers. Insurance is a flat placeholder, not a American Falls quote.

Want to talk through your numbers for American Falls? Tell us what you need and we’ll connect you with a vetted local professional.
Get Connected →

Why Are People Moving to American Falls?

The people relocating to American Falls generally fall into one of three camps: workers recruited to or promoted within Lamb Weston's processing operations, agricultural families planting roots in Power County's farming economy, and buyers priced out of Pocatello or the Magic Valley who discovered that a 25-minute commute buys them significantly more house and a reservoir in their backyard.

The Agricultural Engine

Lamb Weston is the city's single largest private employer, and its presence here isn't incidental — the Snake River Plain's volcanic soil produces the kind of Russet potatoes that built the Idaho brand, and processing them close to the source is the whole logic of the facility. Working for Lamb Weston, or in the supplier and contractor ecosystem around it, is how a meaningful share of American Falls households pay their mortgage.

Beyond Lamb Weston, farming operations across Power County generate demand for equipment mechanics, agronomists, crop consultants, and seasonal labor in ways that sustain a broader economic ecosystem. The Power County government and the school district provide the stable, benefit-bearing public employment that anchors the community through commodity-price swings.

Who the City Suits Best

Buyer TypeWhy American Falls WorksWhat to Know
Value CommuterBuy in American Falls, work in Pocatello — prices are noticeably lowerI-86 is reliable but exposed to winter ice
FamiliesYoung community, school district B- (Niche), reservoir for kids in summerLimited extracurricular variety compared to Pocatello
Nature ViewsDirect access to Idaho's largest reservoir; Massacre Rocks minutes awayRecreation is the lifestyle — urban amenities require a drive
Quiet PrivacySmall-town pace, 5,000 residents, wide lots commonSocial scene is tight-knit; newcomers take time to find their footing
First-Time BuyerEntry-level homes exist well below state urban mediansLimited inventory means competition when good listings hit — see the first-time buyer guide
RenterCost-of-living index of 84.2 keeps rents below most Idaho metrosRental inventory is thin; units turn over slowly

The city is also attracting a small but growing number of remote workers who want rural Idaho property prices without giving up a paved road to a regional hub.

What American Falls Is Not

If your version of a good move involves walkable neighborhoods with independent coffee shops, a restaurant row, or a performing arts venue within city limits, American Falls will disappoint you by month three. The city is genuinely agricultural in character — that is its strength and its constraint simultaneously.

Newcomers who move here expecting a slower version of Boise often leave within two years. The ones who stay long-term tend to arrive already oriented toward outdoor recreation, community sports, and a quieter pace — not converts who hoped to find something else.

What Daily Life Feels Like in American Falls

American Falls covers just 1.61 square miles, which means most of the city is a short drive from most of the city. That density-in-miniature shapes daily rhythms: errands are quick, but the selection is limited. For anything beyond groceries, hardware, or a sit-down meal, Pocatello is the realistic destination.

The Reservoir as a Lifestyle Anchor

The American Falls Reservoir isn't just a scenic backdrop — it's where residents spend their free time from May through October. Willow Bay Recreation Area on Marina Road gives locals a boat ramp, public beach, playground, and a bike path that winds through adjacent wetlands. On summer weekends, the Willow Bay area is where families with kids, fishing boats, and jet skis converge; it functions as the city's community gathering point more than any park or town square does.

In winter, the reservoir draws ice fishing enthusiasts targeting yellow perch and rainbow trout. The ice season is a genuine local tradition — not just a novelty — and the reservoir's size means it takes hold and holds long enough to matter.

The Community's Demographic Reality

With a median age of 32.5 and a nearly even split between Hispanic and White residents, American Falls has a cultural texture that distinguishes it from most small Idaho cities. Spanish is routinely heard in local shops and at community events. Longtime residents describe the dynamic as settled and functional rather than fractured — two communities that have shared the same small city for generations.

American Falls City Park serves as one of the places where that community overlap is most visible: youth sports, summer gatherings, and IHSAA events at the high school bring the city's full demographic mix into the same space. Parents with school-age children looking for more on extracurriculars can find the full picture on the schools page.

What Surprises People After Six Months

Newcomers consistently report the same thing: they expected to feel isolated, and they didn't — but not for the reason they assumed. The tight social fabric of a 5,000-person city means you become recognizable fast. The school, the City Park events, the reservoir in summer — these create genuine community connection that larger cities manufacture and often fail to achieve.

The surprise that catches people off-guard isn't loneliness. It's wind. American Falls sits exposed on the high Snake River Plain, and sustained winds in spring and fall are stronger and more persistent than anyone moving from a lower-elevation state expects. A calm March afternoon can turn into a 40 mph gust by evening without much warning.

Dining and Daily Errands

For sit-down dining within city limits, China City Restaurant on Harrison Street and The Dam Pizza Place on Pocatello Avenue are among the reliably open options. The local restaurant landscape is modest and turns over; Pocatello's broader dining scene is the realistic complement to what's available here. Groceries and most daily essentials are available locally, but specialty items and the major retail chains require the drive east.

The American Falls Housing Market Right Now

The median sale price in American Falls was $320,000 as of September 2024, edging up to approximately $334,000 by October 2025 — a 0.5% year-over-year gain that signals stability rather than speculation. This is not a market experiencing the kind of demand-driven compression that has reshaped Boise or even Twin Falls; it is slow, steady, and navigable for buyers who aren't in competition with investors and cash-flush transplants.

The effective property tax rate here is approximately 0.74%, which keeps the annual carrying cost modest relative to most Western states. For the full breakdown of what taxes, utilities, and groceries add to the monthly picture, see the cost of living guide.

What the Market Actually Looks Like

Inventory in a city this size is genuinely limited. There are years when fewer than two dozen homes change hands, which means when a well-maintained property hits the market at a reasonable price, it doesn't sit long. The catch is that the same tight inventory means buyers can't be overly selective — the perfect floor plan in the preferred neighborhood may simply not be available for months at a time.

Some areas of the city carry prices above the city-wide figure, particularly those with reservoir views or direct water access; others run below, including older stock closer to the agricultural edge of town. The best neighborhoods page maps that out in detail. What the city-wide median reflects is a genuine entry point for ownership in eastern Idaho — one that remains accessible to buyers on median household incomes in a way that most Idaho metros no longer are.

A Market Built for Stability Seekers

If you're drawn to American Falls by affordability, you're not alone — but understand what you're buying into. This is not a speculative play on appreciation; it is a stable, slow-moving market in a small agricultural city. Buyers who come here chasing value and expecting Boise-style appreciation in a smaller package tend to be disappointed.

Buyers who come here because $334,000 buys a real house with land and a reservoir nearby, and who plan to stay for a decade or more, tend to feel like they got exactly what they came for.

American Falls Neighborhoods

American Falls has several distinct areas — each with its own character and appeal. Here’s a breakdown to help you narrow down where to focus your home search.

🏡 Downtown American Falls

The commercial and civic core of the city, with the Power County Museum, local shops, and the closest walkable access to daily errands. Housing here tends toward older single-family stock on modest lots, suiting buyers who want to be close to city services without a long drive.

🏠 Hillcrest

A residential area on higher ground with some of the city's most established neighborhoods and larger lots; it suits families who want a quieter street environment while staying close to the school district facilities.

🌳 Bennett Street area

A mixed residential corridor with a range of housing ages and styles; it appeals to first-time buyers and those looking for value-oriented entry points into the American Falls market.

🏘 Marina Road

Home to Willow Bay Recreation Area at 2710 Marina Road, this corridor puts residents closest to the reservoir's public beach, boat ramp, and wetlands bike path — the most recreation-oriented address in the city.

🏔 Lakeview

As the name suggests, this area offers proximity to reservoir views and is popular with buyers who prioritize water access as the defining feature of their daily environment.

🌆 South Frontage Road area

Running along the southern edge of the city near I-86, this corridor suits buyers who commute regularly to Pocatello and want convenient freeway access without paying a premium for reservoir proximity.

Want to see what's for sale in American Falls?Sign up for listing alerts — get notified when homes hit the market.
Get Listing Alerts →

Pros & Cons of Living in American Falls

The Pros

  • Affordable housing well below state averages
  • Gateway to American Falls Reservoir recreation including boating
  • fishing
  • and birding
  • Small-town atmosphere with low cost of living
  • Access to agricultural employment

The Cons

  • Limited local shopping and dining options
  • Test scores below state averages
  • Rural location requires travel to Pocatello for most services

Getting Around & Commuting in American Falls

A car is non-negotiable here. There is no bus system, no rideshare network with meaningful coverage, and the walking distances between daily necessities are comfortable only for the parts of the city closest to downtown. American Falls is built around personal vehicle ownership, and that shapes everything from where you shop to how you access healthcare.

The Pocatello Corridor

The commute most American Falls residents care about is the one to Pocatello — roughly 23 to 25 miles east on I-86, typically running 25 minutes under normal conditions. This is the artery that makes American Falls viable as a bedroom community: Pocatello holds the regional hospital system, Idaho State University, the larger retail base, and a job market that American Falls cannot replicate at its own scale.

I-86 is a reliable four-lane interstate with no meaningful congestion by any urban standard. The caveat every local knows: winter. The high Snake River Plain sees persistent ice and blowing snow between November and March, and the stretch of I-86 west of Pocatello can close or turn treacherous with limited warning. Newcomers from lower-elevation states consistently underestimate how quickly that drive can change character in January.

Regional Access

DestinationDistanceTypical Drive TimeWhat's There
Pocatello~23–25 miles~25 minutesRegional hospital system, Idaho State University, major retail, expanded job market
Blackfoot~30 miles~30 minutesAdditional retail, Idaho Potato Museum, Bingham County services
Aberdeen~10 miles~12 minutesSmall agricultural community; minimal additional services
Burley~55 miles~55 minutesMini-Cassia regional services, Burley Airport
Twin Falls~105 miles~1 hr 40 minLarger metro amenities, Magic Valley Regional Medical Center area
Boise~175 miles~2 hr 30 minState capital, Boise Airport, full urban amenity set

The nearest commercial airport with scheduled passenger service is Pocatello Regional Airport, roughly 30 minutes by car. Travelers needing more departure options or non-stop routes to major hubs typically drive to Boise.

Working Locally

For residents whose job is in American Falls itself — at Lamb Weston, the school district, Power County offices, or one of the local agricultural operations — the commute question essentially disappears. The city is small enough that no address is more than a few minutes from the main employment corridors. That is one of the underrated advantages of a 1.61-square-mile footprint: your commute is genuinely short, and you know it every single morning.

The realistic picture for most new residents is a split: one household member commutes to Pocatello, the other works locally or remotely. That pattern has become more common since 2020, and it's one reason American Falls has attracted buyers who would not previously have considered this distance from a regional hub.

Schools in American Falls

Families relocating to American Falls have public, private, and higher-education options nearby. Here’s a quick overview.

🎓 School District

American Falls Joint School District 381 serves K–12 students across American Falls and the surrounding area. Rated B- (source: Niche.com).

🏆 Graduation Rate

The 4-year high-school graduation rate here is approximately 86%.

📚 Higher Education

Idaho’s public universities — Boise State, the University of Idaho, and Idaho State — offer four-year degrees statewide, with community colleges (CWI, CSI, NIC) providing two-year and workforce programs.

🌐 Online Learning

Boise State Online and University of Idaho Online offer fully accredited online degrees for remote learners across the state.

Safety in American Falls

A quick look at how American Falls compares on the numbers that matter most when weighing a neighborhood or a move.

🛡 Violent Crime

Approximately 2.9 per 1,000 residents.

🔒 Property Crime

Approximately 2.9 per 1,000 residents.

Compared to the FBI’s most recent national data (2024), American Falls’s violent crime is below the national average (about 3.6 per 1,000), and property crime is below the national average (about 17.6 per 1,000).

Against Idaho as a whole, American Falls’s violent crime is somewhat above the state average, and property crime is roughly a third of the state average (Bureau of Justice Statistics, Crime Known to Law Enforcement, 2024 (tables 2 and 3)).

Crime rates can vary a lot within a single city, so the citywide numbers above are only a starting point. Some neighborhoods in American Falls run well below these averages, while others run higher — the kind of block-by-block detail that matters most when you’re actually choosing where to live. The full guide below breaks it down neighborhood by neighborhood.

Working in American Falls

American Falls’s largest employers span several industries — here are some of the anchors of the local job market.

💼 Lamb Weston

Frozen potato processing

💼 Local agriculture/farming operations

💼 American Falls School District

💼 Power County government

💼 Bank of Commerce

Parks & Recreation in American Falls

Some of the outdoor spaces that shape everyday life in American Falls.

🌱 American Falls Reservoir

0.0★ (0 reviews)

🌱 American Falls Dam

0.0★ (0 reviews)

🌱 American Falls City Park

4.6★ (120 reviews)

American Falls residents don’t have to go far for green space — spots like American Falls Reservoir and American Falls Dam are part of everyday life here, whether that’s a morning walk, a weekend hike, or just somewhere to unwind outside. The full guide below covers more of what American Falls has to offer for parks and outdoor recreation.

American Falls

Retiring in American Falls

American Falls draws retirees for its balance of amenities, outdoor access, and cost. Here’s what to weigh.

🌤 Climate

American Falls sits at 4,410 feet on the high Snake River Plain, which means four distinct seasons with cold, windy winters and warm, sunny summers. Expect snow from November through March and persistent spring winds — but July and August on the reservoir are genuinely beautiful, with low humidity and long daylight hours.

🍴 Lifestyle

Daily life for retirees here centers on the reservoir and the outdoors — fishing, boating, and walking the Willow Bay bike path through the wetlands. The city's dining options are modest; Pocatello, about 25 minutes east, provides the broader restaurant scene, cultural events tied to Idaho State University, and the regional healthcare infrastructure that many retirees depend on. For the full picture on healthcare and 55+ services, see the retiring page.

🏚 55+ Communities

American Falls doesn't have a large-scale active-adult development, but the city's small footprint and low costs attract retirees who want a quiet, rural lifestyle without the land-management demands of a true agricultural property. Single-level homes on modest lots near downtown or the Bennett Street area suit those who want minimal upkeep close to city services. For a deeper look at retiring in American Falls, the retiring guide covers options in the area.

✈ Getting Around

A personal vehicle is essential — there's no local transit, and most services beyond basic groceries require a drive to Pocatello. For retirees comfortable with winter driving on I-86, Pocatello's full range of medical, retail, and cultural amenities is about 25 minutes away. The nearest commercial airport is Pocatello Regional, roughly 30 minutes east.

🏛 Idaho Taxes for Retirees — What to Know

Tax laws change frequently and individual situations vary. This is general information, not tax advice — always consult a qualified Idaho tax professional or CPA for personalized retirement tax planning.

Weekends & Local Favorites in American Falls

Weekend life in American Falls organizes itself around the reservoir from late May through September, and around indoor warmth and close community from November through March. The shoulder months — October and April — are when locals tend to explore the surrounding high desert landscape before or after the peak season crowds at Willow Bay.

The Reservoir, All Summer

The American Falls Reservoir's 100-plus miles of shoreline give residents more water access than most small Idaho cities can claim. Willow Bay Recreation Area on Marina Road is the hub: boat launch, beach, playground, full-hookup RV pads, and a wetlands bike path that draws both families and birdwatchers. On a July Saturday, the marina parking lot fills early.

Fishing is a year-round pursuit here, not a seasonal hobby. White sturgeon, rainbow trout, and largemouth bass draw anglers from across eastern Idaho, and the ice fishing season for yellow perch in winter has its own dedicated following. The reservoir is large enough that it rarely feels crowded even at peak summer — one of the advantages of Idaho's low population density at this scale.

History Along the Oregon Trail

Massacre Rocks State Park, a short drive from town, offers hiking trails through basalt formations and Oregon Trail historic sites — the kind of place that's genuinely interesting for families with kids who've moved here from states where this history is distant. The disc golf course there has developed a following of its own.

The Power County Museum in downtown American Falls holds exhibits on the city's remarkable origin story: in 1925, American Falls became the first U.S. town to be entirely relocated — moved to higher ground before the dam flooded the original townsite. The old town is now at the bottom of the reservoir. That's the kind of local history that stays with you.

Where People Actually Gather

American Falls City Park is the default gathering place for the community on weekday evenings and weekend mornings — youth sports, informal pickup games, summer events. The park functions as the social commons that the small downtown can't quite fill on its own.

For food, China City Restaurant on Harrison Street handles weeknight dinners, while The Dam Pizza Place on Pocatello Avenue has become a reliable spot for a casual meal. Neither place is fine dining by any measure, but both are genuinely local — the kind of spots where the staff knows regulars by name within a few visits.

The Seasonal Surprise

Newcomers from milder climates are usually prepared for cold winters but not for the spring wind. Between March and May, the Snake River Plain generates sustained winds that make outdoor recreation uncomfortable for days at a stretch. Locals plan around it — boating trips get scheduled around weather windows, not just calendar weekends. After one spring here, you'll do the same.

For a full look at parks, trails, and outdoor recreation options beyond the reservoir, the parks and recreation page covers everything within reach.

Top Things Locals Say About American Falls

The best intel about a city comes from the people who actually live there. Here’s what American Falls residents say when newcomers ask the questions everyone’s thinking.

“I expected it to feel isolated, but what actually surprised me was how fast I became part of the community. By month two, people at the City Park knew my kids' names. What I didn't expect was the wind in March — nobody told me about that.”

— Recent American Falls home buyer

“What's the most surprising thing about living in American Falls?”

How much the reservoir defines your social calendar. When you live near Willow Bay, summer weekends basically plan themselves — you're on the water, at the beach area, or watching someone launch a boat from Marina Road. It stops feeling like a recreational amenity and starts feeling like your backyard.

“What do locals love most about American Falls?”

The pace and the access. You can be fishing on Idaho's largest reservoir in 10 minutes from most neighborhoods, and you're still close enough to Pocatello that you don't feel cut off from the world. For people who want space without true isolation, this spot on the Snake River Plain hits that balance.

“What should newcomers to American Falls know?”

Give yourself one full winter before you make up your mind. The wind on the high Snake River Plain between November and April is relentless in a way that newcomers don't anticipate, and the stretch of I-86 toward Pocatello can ice over fast. Once you've navigated that and come out the other side into a May morning with the reservoir filling back up and the boat back in the water, you understand why people stay.

“Can you live in American Falls without a car?”

Practically speaking, no. There's no bus system or meaningful rideshare coverage. The city is small enough that some daily errands are walkable from the right address, but getting to Pocatello for healthcare, larger grocery runs, or most retail requires a vehicle. This is a car-dependent community, full stop.

Cities Near American Falls

Other communities near American Falls worth a look — each with its own character and price point.

CityDistanceBest ForVibeMedian RentMedian Buy
Pocatello22 miUniversity access, healthcare, larger job marketRegional hub, more urban, Idaho State University$1,400$350,000
Aberdeen8 miRural agricultural families, minimal trafficTiny, quiet, farm-country feel
Blackfoot30 miFamilies wanting more retail accessSmall-city services, historic downtown$1,200$320,000

More Helpful Guides for American Falls

Going deeper on American Falls? Our blog series covers everything from first-time buying to retiring here — explore the guides below.

Local Expert Takeaway: American Falls rewards buyers who move here with clear eyes. The reservoir at Willow Bay is genuinely exceptional — 100+ miles of shoreline and you can launch a boat from Marina Road on a Tuesday morning without waiting in line. The Pocatello commute on I-86 is easy nine months of the year and demanding for three. Lamb Weston and county employment keep the job base stable without requiring everyone to drive east. What you're trading away is urban amenity and restaurant variety; what you're getting is a real house at $320,000–$334,000, a young and diverse community, and water access that costs ten times as much to replicate closer to a metro. That trade-off either makes sense for your life or it doesn't — American Falls doesn't try to be something it isn't.

Quick Takeaways & FAQs

✅ American Falls Reservoir — Idaho's largest when full — gives residents direct access to 100-plus miles of Snake River shoreline for boating, fishing, and ice fishing, all within minutes of any address in the city.

⚠️ The city's restaurant and retail options are genuinely limited; Pocatello is the realistic complement for most shopping, dining, and healthcare needs, which means the 25-minute I-86 commute isn't optional — it's part of the lifestyle.

📍 American Falls was the first U.S. town ever to be fully relocated — moved in 1925 before the original townsite was flooded by the reservoir — and the Power County Museum in downtown tells that story in full.

What is the median home price in American Falls, Idaho?
The median sale price in American Falls was $320,000 as of September 2024, rising to approximately $334,000 by October 2025. It's a slow and stable market — not a speculative one — and remains one of the more affordable entry points in eastern Idaho.
How far is American Falls from Pocatello?
American Falls sits roughly 23 to 25 miles west of Pocatello on I-86, a drive that typically takes about 25 minutes under normal conditions. Winter ice and blowing snow can extend that considerably between November and March, so newcomers from lower-elevation states should plan accordingly.
What are the major employers in American Falls?
Lamb Weston's frozen potato processing facility is the largest private employer. Beyond that, agricultural operations across Power County — potatoes, grains, and sugar beets — support a broad range of related jobs. The American Falls School District and Power County government provide stable public-sector employment, and Bank of Commerce rounds out the local business base.
Is American Falls a good place for families?
Families with school-age children make up a large share of American Falls residents. The American Falls Joint School District holds a B- rating according to Niche. The reservoir, Willow Bay Recreation Area, Massacre Rocks State Park, and American Falls City Park give kids genuine outdoor options. Extracurricular variety is more limited than in Pocatello, so families with specific activity needs often supplement locally with the drive east.
What is the cost of living like in American Falls compared to the rest of Idaho?
American Falls has a cost-of-living index of 84.2 — meaningfully below the U.S. average of 100 — which places it well below Boise and most Idaho metro areas. The median household income is $58,376 and the effective property tax rate is approximately 0.74%. For a detailed breakdown of housing, utilities, and groceries, the cost of living page covers everything.

Helpful Links for Moving to American Falls

Moving to Idaho?

Tell us what you need help with and we'll connect you with local resources.

Todd Davidson

Todd Davidson

About the Author

Todd Davidson is the founder of The Move Genie, a premier digital resource offering in-depth city guides, neighborhood profiles, and localized market insights for communities nationwide. Drawing on an extensive background in home financing and real estate, he established the platform to streamline the relocation process, helping families make confident, data-driven decisions when comparing new areas.